Fully integrated solutions that can make your direct mail campaigns up to 300% more effective.
HOW CAN AN OMNICHANNEL APPROACH INCREASE RESPONSE RATES BY AS MUCH AS 300%?
The answer is quite simple actually: by giving prospects and customers the ability to engage on the channel of their choice. In fact, you can enhance your direct mail campaigns with personalized cross-media solutions like PURLs and Personalized Landing Pages AND add (and manage) additional channels like email, sms, social media, and more in a few clicks — all within the OmniMail platform!
CREATE CONNECTED, HIGHLY PERSONALIZED USER EXPERIENCES BY ENHANCING YOUR DIRECT MAIL CAMPAIGNS WITH OMNICHANNEL SOLUTIONS LIKE…
OMNIMAIL LETS YOU AUTOMATE YOUR DIRECT MAIL AND ADD OMNICHANNEL COMPONENTS IN JUST A FEW CLICKS.
OmniMail lets you combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs (PURLs) for each prospect or customer, and giving them a unique online destination, you'll convert substantially more direct mail recipients.
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Each target in your database will receive a Personalized QR code that is unique to them — and gives them instant access to their personalized landing page, multimedia content, coupons, or anything at all. Not to mention there’s been an 85% increase in QR code usage in the last 12 months.
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You’ll have access to a full set of call tracking, recording, and whisper messaging solutions — with reporting data available in real time. You’ll also have the ability to enhance the user experience by incorporating data-driven interactive voice response (IVR) to personalize inbound calls.
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Offer specific, personalized landing pages convert visitors more effectively and provide a much better user experience than generic landing or web pages. Plus, you can leverage pre-filled data, dynamic content and/or imagery, and even split-test pages to maximize engagement and response.
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OmniMail’s email creation and management tools make it easy to send personalized messages that are part of a coordinated omnichannel approach. Thanks to our single-platform solution, you can graduate from sending batch-and-blast emails to creating email marketing wizardry!
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OmniMail features a fully integrated suite of SMS and mobile marketing tools that allow users to respond quickly and easily via their mobile device. Our scalable solutions are a great compliment to direct mail campaigns, and are proven to drive engagement and increase overall response.
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OmniMail allows you to easily integrate social media marketing into your omnichannel campaign mix — enabling you to create truly connected experiences while increasing overall engagement rates. You can also incorporate custom audience ad campaigns to target on a more precise level.
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With OmniMail, you can leverage powerful, emerging tools like mobile wallet and geo-targeting to extend the reach of campaigns. This includes having the power to trigger automated communications based on customer location data, specific events, and much more.
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